The cheetah-fronted brand has also elbowed its way into other facets of our lives. Sprinkles Cupcakes released a limited offer on Hot Cheeto-flavored cupcakes in 20, complete with white cheddar frosting and a Cheeto chips core. “Now, coupled with the fact that at-home meal consumption is on the rise and that 70% of Cheetos buyers also buy mac and cheese, we’re borrowing that inspiration for our latest innovation.”Ĭheetos has always pushed the envelope about what a food brand could be, not relegating itself to merely sell bag after bag of spicy snacks. “We’ve seen incredible culinary creativity from our Cheetos fans through the years - taking our product and infusing it into recipes and dishes - including mac and cheese,” Rachel Ferdinando, the SVP and chief marketing officer of Frito-Lay North America, told me via email. Then, this past month, Cheetos dropped another new item: Cheetos Mac ‘n Cheese. There is a growing trend of consumers reaching for healthier options, but what if they didn’t have to necessarily give up all their favorites? The Cheetos popcorn felt like a happy medium: less caloric than the chips yet filled with that signature, finger-dusting cheese flavor. And we’re eating it up.Įarlier this year, Cheetos rolled out Hot Cheetos and cheddar-flavored popcorn. These days, it’s unsurprising to find chicken tenders breaded with Flamin’ Hot Cheetos or elotes sprinkled with Takis dust.Ĭhips, whether eaten straight out of the bag or added to an entirely new meal, are satisfying in their grease and comfort, so it comes as no surprise that major chip brands are trying to capitalize on our infatuation with the fried snacks and create something new and enticing, yet familiar. Lays potato chips are regularly crushed and used as a crunchy topping for casseroles or an added textural element in sandwiches. A bag of Fritos, those curly cornmeal chips that were created in 1932, easily evolve into a walking taco with the addition of beans, melty cheese, salsa, and some jalapenos. ET.It’s incredible how a simple bag of chips can transform into an entirely new culinary phenomenon. Enjoy.Īnd if you're not familiar with Takis, they're "mini rolled corn tortilla chips" that come in a variety of flavors. Us older folks can read along with the lyrics here. The Village Voice had examined the "20 Best Things About 'Hot Cheetos And Takis.' " CBS News had given it a " major triple-rainbow salute of excellence."Ĭlick and play if you wish. There's more background about the program in this story from The Star Tribune.īut enough about the meaning and significance of it all.Īs of midday today, Hot Cheetos & Takis had been viewed nearly 1.3 million times on YouTube. they talk about very relevant issuse to the youth of today." "Snacks just happened to catch the attention of the world. "These young people are amazing," Johnson says. The program, the Y's Alicia Johnson tells NPR, gives kids a chance to "use music as a vehicle for self-expression and creative expression." On Hot Cheetos and eight albums that Beats and Rhymes has produced since 2006, the kids have rapped and rhymed about bullying, violence and drugs (all "anti" messages, of course). Putting the tune together (with professional help) was part of the ongoing Beats and Rhymes after-school and summer program at the city's North Community YMCA. We're talking about Hot Cheetos & Takis - "what may be the summer's final truly great jam," according to Rolling Stone.Īll Things Considered today catches up on the story of the catchy rap produced by kids in Minneapolis. There are some here at Two-Way headquarters who certainly can't. Listen and see if you can get it out of your head.
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